Colgate

Colgate hum Smart Electric Toothbrush

Colgate's connected smart toothbrush that tracks brushing technique in real time via a companion app, with a flexible brush head for gentle yet effective cleaning.

71
GoodSmartScore

Based on 387 reviews

$49 — $69

Price range

69%

Verified buyers

AI

AI Review Summary

Synthesized from all verified reviews

What People Love

  • App tracking genuinely improves brushing habits
  • Most affordable smart toothbrush available
  • Flexible neck reduces gum irritation
  • Subscription replacement head program is convenient

What People Hate

  • App requires account creation and data sharing
  • Vibration intensity lower than Oral-B and Sonicare
  • Battery life only 2 weeks

Best For

  • First-time electric toothbrush users
  • People trying to improve brushing habits with coaching
  • Budget-conscious buyers who still want smart features

Not For

  • People with heavy plaque buildup needing high-intensity cleaning
  • Privacy-concerned users unwilling to use the app
  • Power users wanting professional-grade vibration

Best For

  • First-time electric toothbrush users
  • People trying to improve brushing habits with coaching
  • Budget-conscious buyers who still want smart features

Not Ideal For

  • !People with heavy plaque buildup needing high-intensity cleaning
  • !Privacy-concerned users unwilling to use the app
  • !Power users wanting professional-grade vibration

Video Reviews

Watch in-depth reviews and comparisons of the Colgate hum Smart Electric Toothbrush

Colgate hum Smart Toothbrush Review — Worth It?

Colgate hum vs Oral-B iO — Which Smart Toothbrush Should You Buy?

Colgate hum App Deep Dive — How Does the Tracking Work?

Key Facts

Bluetooth connected with real-time guidance app
Flexible bristle technology
2-minute timer with quadrant pacing
Compatible with Colgate subscription refills

Review Distribution

5
128
4
112
3
84
2
42
1
21

Recurring Issues

Common problems reported by multiple verified buyers

Weak Vibration Intensity

67 mentions

Users switching from Oral-B iO or Sonicare DiamondClean consistently note the hum's vibration feels weaker. While adequate for maintenance cleaning, it may not satisfy users with heavier plaque accumulation.

App Dependency

44 mentions

Smart coaching features only work via the Colgate hum app, which requires account creation and shares brushing data with Colgate. Some users find this privacy trade-off uncomfortable.

Verified Reviews

3 shown

My dentist noticed the difference in 3 months

Verified
By Tina R.Owned 6 monthsbeginner user2025-10-28

Pros

  • +App showed I was completely missing my lower back teeth
  • +Dentist confirmed reduced plaque at my next checkup
  • +Very affordable entry into smart brushing

Cons

  • -Wish it were more powerful
  • -App requires Bluetooth enabled constantly

I had no idea I was brushing my back bottom teeth completely wrong until the hum app showed me a heat map of where I was missing. After 3 months of using the app guidance, my dentist said my plaque levels were the best she'd seen from me in years. At $60, this is the best dental investment I've ever made. The vibration isn't as intense as premium brushes, but the habit coaching more than makes up for it.

Reliability: 5/5Ease of Use: 5/5Value: 5/5
156 found helpful
app coachingbrushing techniquedental improvementhabit buildingvalue

Good concept, weak execution on power

Verified
By Sean H.Owned 3 monthsintermediate user2025-12-14

Pros

  • +App is genuinely useful for tracking
  • +Affordable compared to Oral-B smart options
  • +USB-C charging is convenient

Cons

  • -Noticeably less powerful than my old Sonicare
  • -Gums don't feel as clean after brushing
  • -App requires too much permission

Coming from a Philips Sonicare Essence, the hum's vibration feels underpowered. After brushing, my teeth don't have that polished sensation I was used to. The app tracking is genuinely useful and the coverage maps are insightful, but I'm skeptical the weaker motor is actually cleaning as well. If you're new to electric toothbrushes, this is excellent. If you're downgrading from a premium brush, you'll notice the performance gap.

Reliability: 4/5Ease of Use: 4/5Value: 3/5
87 found helpful
vibration comparisonSonicare comparisonapp utilitycleaning effectivenesspower

Kids love the app — built brushing habits

Declared
By Michael V.Owned 8 monthsbeginner user2026-01-05

Pros

  • +Kids now brush enthusiastically with the app
  • +8-month-old habit is self-sustaining
  • +Affordable enough to buy one for each child

Cons

  • -App parental controls could be stronger
  • -Short battery life requires weekly charging

I bought three Colgate hum brushes for my kids (ages 8, 10, 12). Eight months later, they brush their teeth enthusiastically every morning and evening without being asked — because of the app's streak tracking and coverage game. My dentist is amazed. Before the hum, getting them to brush was a daily battle. The gamification and visual feedback is exactly what kids need. At $60 each, this is the best parenting purchase I've made this year.

Reliability: 5/5Ease of Use: 5/5Value: 5/5
201 found helpful
childrengamificationhabit buildingparentingapp engagement

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